“73 % of small and mid-sized businesses worldwide use social media marketing to drive targeted traffic to their website”

You may have heard a lot about the SOCIAL MEDIA buzz around, but have you ever wondered what it is and why it is so? Just having a website for your small business may not suffice your objectives for meeting the online marketing needs. The social media wave has extended the digital storefront for many businesses through its multiple platforms and it is the best time that you too start capitalizing on its benefits.

If there is still some fog remaining in your mind about why to go for a social media marketing approach, here are the top three reasons that you may find convincing.

1. Knowing Your Customers cannot be Easier Anywhere Else.

What makes social media marketing so cool and appealing is the impeccable and unparalleled interaction you can have with your customer base. It is here where you can get to know your target market, very close, on personal level and thus build a strong customer relationship. You get to read their tweets, status updates, personal liking, preferences and insights to their daily life activities. As a whole, you can redesign and adjust your complete marketing strategy based on these interactions to best suit to the customer’s needs.

2. It is a Level Playing Opportunity.

Unlike the conventional advertisement campaigns where dollars in millions are spent just to get the attention of the customers, social media offers an equal footing for your small business at par with any other major brand. All you need is that clever and attention grabbing techniques that can make your brand’s messages go viral on the social media network. This is what will make you outwrite the competitors tactfully at no extra cost. How to do it? Ask us!

3. More Sales…yes got it right!

It may surprise you to know, when you stay engaged with your customers on social media, they are more likely to buy the products you sell. With the right social media marketing campaign, your business name stays in front of the eyes of your potential buyers. When you place targeted posts, tweets about product incentives, sales offers, coupon codes etc. only to your FB page fans or followers on Twitter gets you more buyers online. It may surprise you again to know the massive numbers of buyers who turned up after seeing a promotional offer on social media.

Simply put, the right social media marketing is integral for your business to succeed in today’s fast paced market scenario. If you haven’t already started your innings on the social media playground, do it now. Who knows, you may be losing out on a big sales opportunity as your customers are engaged with your competitors.

Resource Box (about the author): N9ine Media is a one stop solution for 360 degree internet marketing Company for varied requirements. Our specialty is to design and implement high quality innovative communication ideas for the online business that provide our clients a significant competitive advantage.