One cost-effective way of marketing is testimonial marketing. With testimonial marketing, businesses take positive feedback from customers and use it to gain new customers. Testimonial marketing isn’t accidental. It’s important to have a user-friendly testimonial marketing plan in place. If testimonial marketing isn’t easy, people will not share positive opinions. Customers connect with testimonial marketing because testimonial marketing comes from people like them, and they often consider testimonial marketing more trustworthy than other advertising. A good reputation is the first step toward testimonial marketing. Learn how to take positive opinions and make a testimonial marketing campaign.

Businesses that implement a testimonial marketing campaign generate more sales quicker than their competition. Utilize Etelligence Marketing’s CRM software to create automated testimonial campaigns that send follow up email questionnaires that you can use for your websites testimonial campaigns.